Giving Awesome Value to Your Readers

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Value - everyone says it, but what does it actually mean?  Let's break it down shall we?

Basically, value is when person "B" sells something to person "A" that is worth more to person "A" than the money they paid for it (I know, complicated economics being learned here today right)?

Alright, your probably saying to yourself - Steve, you are an idiot.  Everybody knows that, but what truly is value?  Well, as internet marketers our job is to deliver value to our readers, not just sell them stuff - whether that be on facebook, our mailing list or newsletter, or in an awesome, fancy, cool looking blog like this one :)

First, lets look at some internet marketing techniques that don't deliver value to our readers (and at the same time make you look like an a-hole):

• Spamming links - I can speak for almost everyone (and I say this because this method does not work - at least not long term in this business).  Posting something on twitter or your facebook wall like - Dude, this guy made $123,456,789 dollars in one weekend using this free traffic method - get on board now!
• Scamming people - this one should seem obvious, but how many emails do you get in your inbox that say something like "work from home and make $90,000 before Christmas!  These guys are assholes and are taking advantage of people who are in a bad place by selling the dream, not the product - if you do something like this you will be ruining your good name, and good luck making anything in this business if you have a bad name.
• Selling BEFORE you provide value - As marketers, by definition we sell shit.  However, we need to give people a reason to want to buy from us, as well as give them good value before we try to sell them...build a relationship first.

Here a few marketing techniques to help you deliver value to your readers - and in the long run help you sell to them, and feel good about it.

• Build a relationship and trust.  Get to know them, and allow them to get to know you.  I give everyone on my mailing list my home - personal email address.  They gave me theirs, so it's only right to give them mine.
• Make friends.  Know your readers personally.  Visit, and comment on their blog - fanpage etc.  
• When it is time to sell them (either your product or someone else's) make sure it is a GREAT product that provides them value (remember the person a and b above).  You can ruin your reputation by selling them some crap, and there is a good chance they will never buy from you again - make darn sure what you are selling them works, and is worth their time and money.
• Be true to yourself.  This is important in life, just as it is in online marketing.  Be yourself.  I created this blog as a reflection of me, I'm not trying to be someone I'm not - this blog is me, if you like it great!  If not, well then we probably wouldn't work well together anyway.  
• Give free stuff to your loyal readers.  I give away some good information here on my public blog, however the real crown jewels are in my newsletter.  I do this because the people took the time to sign up for the newsletter - therefore they are loyal to me, and I OWE it to them, to deliver good value and free products and information to help them...help you readers, don't sell to your readers...this will pay huge dividends.

Obviously, there are more tactics than this.  I just came up with these off of the top of my head (I know, I should be more organized) however my morning coffee hasn't kicked in yet - so there is a good chance that I'll be adding to this later on (I'll let you know when I do).

Become a newsletter subscriber and get free, valuable stuff...woohoo!!!

As stated above, I pride myself on delivering value to my loyal readers - especially those on my email newsletter.  If ya sign up before this weekend, not only do you get an awesome eBook written by Chris Farrell (Voted the internet's #1 Internet Marketing Provider) but a cool 26 Video Course - All of this is free and there is absolutely no catch - Just click and play.  So if you want to be given some great, valuable information, I suggest you check these out before I am forced to remove them.

Thank you very, very much for reading, and have a great day!  (Also, I drew the picture above...just like that Da Vinci guy huh)?

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